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Elements and Performance Criteria

  1. Distribute physical products
  2. Manage digital distribution of music
  3. Evaluate distribution strategies

Required Skills

Required skills

research and literacy skills sufficient to access reliable information on business models for the distribution of music and associated products

communication and teamwork skills sufficient to

liaise effectively with a range artists and personnel involved in the distribution of music and associated products

work cooperatively in a team environment

initiative and enterprise skills sufficient to establish and manage viable distribution arrangements

planning and organisational skills sufficient to plan and implement viable distribution arrangements

problemsolving skills sufficient to manage contingencies in distribution activities

selfmanagement skills sufficient to

set priorities and apply timemanagement strategies

work within established budgets and timeframes

technical skills sufficient to

use the internet to access information

use software applications to track sales of music distributed digitally

Required knowledge

new and emerging business trends and models in the music industry

planning processes for organising the distribution of music and associated products

types of royalty income due to artists composers and songwriters

relevant legislation regulations and codes of practice including

copyright and intellectual property

ethical standards privacy and confidentiality

OHS

role and functions of

industry personnel

music retail outlets

music publishing companies

record companies

digital distributorsaggregators

national and international music industry associations

issues and challenges that typically arise in the context of managing the distribution of music and associated products

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

develop viable strategies to distribute music and associated products

manage the digital distribution of music

work cooperatively with others involved in the distribution of music and associated products

Context of and specific resources for assessment

Assessment must ensure

access to an environment where distribution of music and associated products is required

access to artists and digital distributorsaggregators

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of the candidate and the work being performed

Method of assessment

The following assessment methods are appropriate for this unit

case studies to assess candidates ability to communicate effectively in a range of situations dealing with the distribution of music and associated products

written or oral questioning to assess knowledge as listed in the required knowledge section of this unit

problemsolving activities to assess ability to manage contingencies in the process of distributing music and associated products

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Relevant personnel may include:

artists and performers

composers

songwriters

artist managers

publishers

record companies

digital distributors/aggregators

advertising agencies

public relations companies

media personnel, such as:

broadcasters

critics

journalists.

Physical products may include:

CDs

DVDs

merchandise, such as:

T-shirts

posters

stickers

mugs

gimmicky objects.

Rights may include the right to:

assign or retain all rights in the music

distribute through multiple agencies

vary the product range

opt out of a contract or agreement

set prices.

Obligations may include the party responsible for:

covering the cost of making products

distributing products to retail outlets

tracking sales and returns

keeping records

distributing income from sales.

Records may include:

type of physical or digital product

number of products

retail outlets

date when products were supplied to retail outlets

contact details at retail outlets

number of sales

number of returns

items out of stock

estimated date for new stock

back orders for stock

damage to stock

delivery method

contact details at delivery companies.

Business models may include:

artist's music publishing company dealing through a collection agency with online outlets, such as iTunes and Amazon MP3 on their behalf

artists using a digital distributor to deal with online outlets using business models, such as:

fee for service

subscription

upload fee and royalty percentage.

Required format may include:

single tracks

albums

audio files in format nominated by distribution agency

cover artwork in format nominated by distribution agency

barcode (universal product code [UPC])

international standard recording code (ISRC).

Contributing to promotional activities may include:

writing media releases

assisting artists to compile résumés

distributing artists' résumés

organising media interviews for artists.

Media outlets may include:

print

television

radio

internet, including:

artists' websites

broadcast email lists

YouTube

Facebook

MySpace

blogs

digital communication devices, e.g. mobile phones.